Kersia UK welcomes new Area Sales Manager to the Pig & Poultry team

Kersia UK is pleased to announce the appointment of Dan Ashmore as Area Sales Manager for the Southwest and Wales, strengthening its dedicated Pig and Poultry business unit. Dan’s extensive industry experience and practical knowledge of poultry production and hatchery management position him perfectly to deliver results for producers across the region.

With a career spanning almost 30 years, Dan’s path began with Deb Disposables before progressing to Dove Valley Poultry (later part of Moy Park). In 2003, he transitioned into Moy Park’s agriculture division, where he took on increasing responsibilities, ultimately managing the UK’s largest single-build hatchery. More recently, Dan served as GB performance manager for hatcheries and broilers under Pilgrim’s ownership, further honing his strategic and operational expertise.

“There’s a real potential for Kersia to contribute positively to the changes happening in the industry, which I’m eager to identify and pursue in my new role,” says Dan. “I look forward to meeting customers, understanding their needs, and helping them achieve their goals with Kersia’s innovative product range and support services.”

 

Supporting Pig & Poultry Success Through Biosecurity & Innovation

Kersia UK’s Pig and Poultry team is committed to enhancing biosecurity, improving hygiene standards, and controlling disease challenges on farm. Through our comprehensive range of biosecurity and hygiene solutions, complementary feed products, and water treatment technologies, we support the health and productivity of livestock while helping producers meet their environmental and performance goals.

Kersia’s LinkedUP approach ensures customers benefit not only from our trusted product portfolio but also from a network of expert advisors, technical specialists, and on-the-ground support.

Whether it’s implementing farm-specific hygiene programmes or navigating evolving challenges in the industry, our team works in partnership with customers to deliver effective, sustainable results.

Welcome to the team Dan!

Ensuring safe and sustainable connections across the food chain with expert hygiene solutions.