Protect Your Flock This Summer with Kersia's Complementary Feed Range
With hotter, drier summers becoming increasingly common, poultry producers face growing challenges in maintaining flock health, welfare and performance. While the immediate effects of high temperatures are well recognised, the impact of heat stress often continues long after the thermometer starts to fall.
Heat stress is one of the biggest hidden pressures in modern poultry production. As temperatures rise, birds must work harder to regulate their body temperature. This increased physiological demand often leads to reduced feed intake, increased water consumption and elevated stress levels. The result can be poorer growth rates, reduced feed conversion efficiency, lower egg production, compromised immunity and, in severe cases, increased mortality.
What is often overlooked is that birds may continue to experience the effects of heat stress for several days after a hot weather event. Dehydration, electrolyte imbalances and oxidative stress can persist during the recovery period, continuing to impact flock performance and profitability. That's why effective heat stress management isn't just about supporting birds during periods of high temperature. It's also about helping them recover in the days that follow.
A Proactive Approach to Heat Stress and Recovery
Preparing for hot weather and responding quickly when temperatures rise can make a significant difference to flock resilience. Kersia's complementary feed solutions, Hydralyte and Solv-ES, are designed to support birds both during periods of heat stress and throughout the subsequent recovery phase.
Together, they provide targeted hydration, electrolyte replenishment and antioxidant support to help maintain bird welfare, productivity and overall flock stability when conditions become challenging.
Hydralyte: Restoring Hydration and Electrolyte Balance
One of the greatest risks during hot weather is dehydration. As birds lose fluids and essential electrolytes through heat stress, maintaining adequate hydration becomes critical.
Hydralyte is a liquid complementary feed formulated with essential electrolytes, including potassium, sodium and magnesium, helping birds maintain hydration and electrolyte balance during periods of environmental stress. Its water-soluble formulation allows for rapid administration through the drinking water system, making it easy to incorporate into existing flock management routines.
Hydralyte can be used proactively before periods of anticipated heat stress, during hot weather events, and throughout the recovery period afterwards, helping birds regain balance and return to normal performance levels more quickly.
Solv-ES: Supporting Resilience During and After Stress
Heat stress doesn't only affect hydration. It also increases oxidative stress, placing additional strain on the immune system and overall bird health.
Solv-ES is a concentrated liquid complementary feed containing high levels of Vitamin E and Selenium. This powerful combination helps provide antioxidant protection and supports immune function during periods of environmental and management stress.
By delivering targeted antioxidant support, Solv-ES helps birds cope with the physiological pressures associated with high temperatures and supports recovery in the days after a heat event, when the effects of stress may still be impacting performance.
Don't Wait Until Performance Drops
Heat stress can develop quickly, and its effects can be costly. Taking preventative action before temperatures peak, and continuing support after conditions improve, can help minimise production losses while protecting flock welfare.
Whether you're managing broilers, layers or breeders, implementing a comprehensive heat stress strategy can help safeguard productivity throughout the summer months. Hydralyte and Solv-ES provide practical support for birds when they need it most, helping maintain hydration, resilience and performance before, during and after periods of hot weather.
Beat the Heat... and the Days That Follow
Managing heat stress isn't just about surviving the hottest days of the year. It's about supporting birds through the entire challenge, including the recovery period that follows.
Don't let heat stress hold your flock back. Beat the heat... and the days that follow.
Learn more about Hydralyte and Kersia's poultry support solutions:
https://www.kersia.uk/farm-hygiene/beat-the-heat/
